Costa Names New VP

Costa Names New VP

DAYTONA BEACH, Fla. (Sept. 19, 2017) — Costa Del Mar, manufacturer of premium polarized sunglasses for life on and off the water, announced today that T.J. McMeniman has joined as the brand’s new vice president of marketing. An experienced marketer, athlete, and leader, McMeniman will spearhead all of Costa’s strategic global brand initiatives across channels and categories, including sunglasses and apparel.

“T.J. brings exceptional leadership strength to our team, which has been refined throughout his life and career,” said Holly Rush, Costa’s CEO. “He has a wealth of experience for us to draw from at this important stage of our growth – he knows what it means to develop an iconic brand, protect the core of the business and foster growth with new consumers and in new markets. All of which is crucial for us at Costa.”

McMeniman joins Costa from Bauer Hockey, where he led global marketing for eight years, helping to restore their position as the leader in the performance sport category.

“I am excited to join the Costa team and have the chance to lead a brand with such a rich heritage and loyal following. Costa is not just committed to making great products that our consumers are extremely passionate about – it’s also a brand built on a strong set of beliefs and purpose. It’s one thing to provide best in class technology, but it’s another to relentlessly strive to help protect our ocean’s and waterways with initiatives like OCEARCH and Kick Plastic.”

Previous to Bauer, McMeniman led marketing for the iconic brand Sweet Baby Ray’s, and with Kraft Foods. He is a graduate of the United States Military Academy at West Point and served five years in the U.S. Army, rising to Captain before beginning his business and marketing career.

Steve Sheetz

Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness was published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a Ph.D. with a love of the outdoors. He is a self-proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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