WEST POINT, MS – Mossy Oak has partnered with Cabela’s Collegiate Bass Fishing to become the official pattern of its sanctioned tournaments and televised episodes of the Series. Mossy Oak is also the supporting sponsor of Cabela’s School of the Year program managed by the Association of College Anglers (ACA).
The Cabela’s Collegiate Bass Fishing Tournament Series is the largest participatory collegiate tournament circuit in the country. It is owned by ACA, which provides support to dozens of school-operated regional events nationwide.
“As Mossy Oak expands into the fishing market with our new Elements pattern and product partnerships, we recognized an opportunity with the Cabela’s Collegiate Bass Fishing Series to support both the sport of fishing and these young adults as they compete,” said Ben Maki, Chief Marketing Officer of Mossy Oak. “Pursuing a passion can be costly and the Tournament Series provides incentives to aid these young people in their pursuit and future success in the sport of bass fishing.”
As the supporting sponsor of the Cabela’s School of the Year Race, Mossy Oak is helping reward and recognize teams that compete in eligible national level trails. Prize money and gifts are rewarded to the first and second place finishers.
“We’re excited to welcome Mossy Oak to Cabela’s Collegiate Bass Fishing Series and the Association of Collegiate Anglers,” said Wade Middleton, President of CarecoTV and Direction of the Association of Collegiate Anglers. “Mossy Oak is a legendary brand and their new initiatives to reach the fishing crowd fits right in with our longstanding efforts to help grow participation in the outdoors. Mossy Oak will be seen at all of our major events, as well as on all our collegiate assets. In addition, college anglers will have a chance to add the new Mossy Oak fishing pattern to their jerseys thanks to a great program we’ll be jointly rolling out, along with other ties that we’ll be announcing soon.”
For more information on the Cabela’s Collegiate Bass Fishing Series and School of the Year Race, visit www.collegiatebasschampionship.com.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties.Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited.