Latest Industry News

Tru-Fire Introduces the Eva Shockey Signature Release

SUPERIOR, Wis. (April 4, 2017) — Tru-Fire, the leading archery release brand, has collaborated with highly acclaimed TV personality and bow hunter, Eva Shockey, to design the new Tru-Fire Eva Shockey Signature strap-style release that’s packed with the latest Tru-Fire technologies, including a Tru-Forward trigger and Tru-Center technology in the head.
 
The Eva Shockey Signature release features a compact head with Tru-Forward trigger-finger positioning and a cam-sear design that crisply actuates the hook release. When the trigger is released, the spring-loaded long-profile hook immediately returns to the locked draw position. The release head is coated in a sound-dampening finish to dramatically reduce noise. The release’s Tru-Center technology allows the head to freely pivot and rotate on two axes in order to self-align to the centerline of the release. This eliminates the torque that can be experienced with traditional hook-style heads and many wrist-strap release designs, making the Eva Shockey Signature release very accurate and forgiving.
 
Featuring the popular Tru-Fire Foldback Buckle strap, the Eva Shockey Signature release, is easily identified by its beautiful custom Whiskey Patina leather strap with heavy-duty, bold teal stitching. The patented Tru-Fire Foldback Ring design allows the release’s head to be flipped back 180-degrees with ease. The head stays held in position against the buckle strap and tight to the archer’s arm to prevent the head from hitting anything while moving around the stand. The head can be flipped forward in an instant to engage the string loop.
 
“Tru-Fire truly has the most advanced technology for releases,” said Shockey. “Working with the designers to create a release I could put my name on was really very easy. This new release is packed with Tru-Fire’s newest features that will make any bowhunter more comfortable and confident when the moment of truth arrives.”
 
The new Tru-Fire Eva Shockey Signature Series release is available at retailers nationwide and conveniently online at www.trufire.com for a suggested retail price of $99.99.
 
Headquartered in Superior, Wis., Tru-Fire is the world’s largest manufacturer of bowhunting releases. The products are proudly made in the U.S.A. The company is a wholly owned subsidiary of FeraDyne Outdoors, LLC. For more information on the company or its products, write to: Tru-Fire, 101 Main Street, Superior, WI 54880; call 866-387-9307; or visit www.trufire.com. Like us on Facebook at https://www.facebook.com/TruFire.
About Steve Sheetz (1001 Articles)
Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness will be published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build Huntonly.com, but wanted the opportunity to build something bigger and better and launched Chasinwhitetails.com in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the a radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a PHD with a love of the outdoors. He is a self proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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