Launches new microsite to celebrate the select outdoor visionaries who reflect the brand’s values and fuel the company’s product development
Bozeman, MT. (February 14, 2017) – MYSTERY RANCH, makers of superlative backpacks, just announced their 2017 Ambassador Team. Comprised of cutting edge climbers as well as hardcore backpacking hunters, what really sets these individuals apart is how they blend their respective outdoor prowess with higher purpose. Be it fighting tooth and nail for the protection of public lands or simply offering the highest quality, locally sourced foods, the MYSTERY RANCH Ambassadors are so much more than their V-grades or Boone and Crockett scores. These understated, over-achieving athletes are both low-key legends as well as inspirational advocates.
When asked what delineating characteristics define a MYSTERY RANCH Ambassador, Marketing Manager, Ryan Holm, said, “You can learn a lot about a person by the friends they keep. The same can be said for our Ambassadors. These select outdoor professionals embody our company ethos – our love for wild places, wild animals, and a magnified version of adventure. Though they punch “real job” clocks, each of them makes time to pursue their respective specialty with full-time commitment. And, yet, each has a purposeful or cause-related dimension that goes way beyond their sport. The common thread that binds them all is their need for dialed in backpacks to aid their latest outdoor objectives.”
Learn more about these exemplary characters who live the MYSTERY Ranch life.
About MYSTERY RANCH:
MYSTERY RANCH is committed to building the finest load-carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. #BuiltForTheMission