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Mossy Oak is King

 


WEST POINT, MS – Mossy Oak introduced Break-Up Country in 2015. It is a camouflage pattern not only meant to keep you concealed on the hunt, but to keep you connected to the outdoors lifestyle. Since its launch, Break-Up Country has outsold all previous Mossy Oak patterns and has become America’s No. 1 camo pattern.
 
According to True North Outdoor Marketing (2016), Break-Up Country is the leading pattern of choice for footwear, apparel, firearms and archery equipment compared to other universal camo patterns in the hunting industry. Southwick Associates, for two years running, reports that Mossy Oak is the camo brand of choice for hunters.
 
Break-Up Country is the most successful pattern launch in Mossy Oak’s 30-year history, surpassing the previous best-seller by 50 percent. 
 
“The success of Break-Up Country is a result of our company-wide efforts in delivering a strategy that positions Mossy Oak as one of the premier brands in the outdoors industry, combined with the longstanding reputation of the Break-Up brand as an effective, universal camo pattern,” said Chris Paradise, chief sales officer at Mossy Oak. “We have invested in our business processes, services and people and the success of Break-Up Country affirms that it’s paying off.”
 
In 2015, Mossy Oak’s extensive field testing resulted in the development of a revolutionary pattern that can truly be effective no matter where, or when, you hunt. Break-Up Country features a variety of elements found throughout North America and was designed with an equal focus on blending in and breaking up the human outline. In addition, the elements are true to nature’s size and provide the perfect amount of depth and shadowing, which make the pattern adaptable to a number of hunting situations and light periods throughout the day. So, no matter where you hunt, becoming a part of your surroundings won’t be a problem anywhere across the country.
 
For more information, visit www.mossyoak.com
 
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. Celebrating 30 years in 2016, Mossy Oak is a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy OakBioLogicMossy Oak ProductionsMOOSE MediaNativ NurseriesNativ LivingGameKeepersGameKeepers Kennels and Mossy Oak Properties.Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited.
About Steve Sheetz (1001 Articles)
Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness will be published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build Huntonly.com, but wanted the opportunity to build something bigger and better and launched Chasinwhitetails.com in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the a radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a PHD with a love of the outdoors. He is a self proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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