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FeraDyne Appoints Aaron Van Rossum as Sales Operations Manager

SUPERIOR, Wis., (July 21, 2016) — FeraDyne Outdoors, LLC, announced today that Aaron Van Rossum has been appointed to the position of sales operations manager. In this new role, Van Rossum will act as the liaison between the sales, operations, and warehouse divisions of the company, and he will oversee the customer-service and direct-sales teams, as well as assist with key accounts. He will report directly to Chris James, vice president of sales, national accounts. The appointment is effective immediately. 
Prior to joining FeraDyne, Van Rossum held the position of product manager for St. Paul, Minn.-based Gander Mountain for nearly three years, and he worked for Gander Mountain in various sales, management and merchandiser positions for the previous 16 years.
“Aaron brings an enormous amount of outdoor-industry operations, sales and customer service experience with him to the FeraDyne team,” said James. “We worked with Aaron for years when he was at Gander Mountain, and we are very excited to have him as an integral part of our team. We are confident that he will continue the great service our customers have come to expect and raise the bar on operational excellence with our company.”
Van Rossum studied business management at the University of Wisconsin in River Falls. He is an avid hunter, fisherman and general outdoorsman. He resides in Hammond, Wis., with his wife and two daughters.
About FeraDyne Outdoors 
FeraDyne Outdoors, majority owned by funds affiliated with Snow Phipps Group, LLC, is the manufacturer of the leading brands of Apple Archery®, BLOCK® targets, Black Hole™ targets, GlenDel® targets, Hurricane™ bag targets, IQ® Bowsights, Muzzy® broadhead and bowfishing products, Nockturnal® lighted nocks, Rage® broadheads, SURE-LOC® archery products, S4Gear™, Shooter™ 3D targets, TRU-FIRE® release aids and X-PRESS® bow presses. FeraDyne Outdoors is engineering the evolution of lethal technology across all bowhunting categories. The company is headquartered at 101 Main St, Superior, WI 54880. For more information please visit or call 866-387-9307.
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About Steve Sheetz (1055 Articles)
Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness will be published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build, but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the a radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a PHD with a love of the outdoors. He is a self proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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