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2% for Conservation

2% for Conservation: Newly Formed Non-Profit Aims to Certify Businesses Commitment to Conservation

Founded with collaboration between the Rocky Mountain Elk Foundation, the Wild Sheep Foundation and SITKA Gear, 2% for Conservation solves a critical shortfall in the funding of non-governmental conservation organizations by encouraging businesses to commit to giving back 1% of annual sales and to volunteer 1% of their time to conservation causes.  2% for Conservation is a 501(c)(3) organization whose mission is to ensure the future of hunting and angling by creating an alliance of businesses and individuals committed to giving time and money to fish and wildlife conservation.

2% for Conservation certifies a businesses’ commitment through a stringent audit process.  Upon successful certification, member businesses are permitted to use the 2% for Conservation logo in their marketing materials and packaging, giving customers confidence that the brands they love are truly committed to protecting fish, wildlife, hunting and angling.

“We believe businesses who depend on hunting and angling for their revenue have a responsibility to give back to fish and wildlife.  We also believe that hunters and anglers would prefer to buy products from businesses that give back to conservation over businesses that do not” says founder Jeff Sposito.

2% for Conservation sets out to become a mechanism that provides recognition to those businesses that do give back, while allowing consumers the power to demand a conservation commitment from the brands they love.  Creating a large network of businesses committed to giving back has the potential to scale, delivering large amounts of money directly to conservation causes.  As stated by Jeff Sposito, “Retail sales in the hunting industry alone are estimated to exceed $17 billion dollars annually, add in the fishing industry and non-endemic businesses and just imagine the impact 1% of that can have on fish and wildlife conservation!”

For more information about 2% for Conservation and how you can get involved, visit their website at  Feel free to contact 2% for Conservation at or by calling 406-577-6906.

About Steve Sheetz (1055 Articles)
Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness will be published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build, but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the a radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a PHD with a love of the outdoors. He is a self proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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