Baton Rouge, LA (May 12, 2016) – Cattle farmers and ranchers were among the first to use molasses as an additive in mineral supplements. When it comes to coaxing hoofed ungulates into taking their medicine, it seems nothing beats the nearly universal appeal of molasses’ sticky, sweet goodness.

Evolved Habitats, the undisputed gurus-of-the-good-stuff for whitetail deer and other game species works tirelessly to understand the science behind attraction. Products that are long-lasting, affordable and highly palatable to whitetails earn the trust and devotion of hunters and deer managers who need to attract and hold deer to camera locations and, where legal, active hunting sites.

Enter the NEW Evolved Habitats Molasses Brick.

This 4-lb. pressed mineral brick hits whitetails with a dichotomy of appealing attractants. Real molasses appeals to their senses of smell and taste, while sodium and other trace minerals play to their instincts – feeding their bodies with the oft-absent dietary supplements they crave.  The result is a habit-forming lure that deer swarm to.

These affordable and long-lasting molasses bricks represent the most effective and economical way to create new mineral sites or supplement existing sites. What’s more, their earthy coloration helps thwart would-be game camera thieves by allowing hunters to keep their mineral sites subtle and discreet.


  • Mfg. Item # 35001
  • UPC 7-86541-35001-8
  • Contains real molasses
  • Pressed mineral block is designed to be long lasting
  • Habit forming mineral attracts and holds deer
  • Easily create new or maintain existing mineral sites
  • Supplements sodium deficiencies present in most soils
  • Discreet color avoids giving away location of cameras or mineral site
  • 4 lb. brick

MSRP: $5.99

Mineral sites are of critical importance to any deer hunter who works to actively manage his or her herd. Serve them what they crave. Hold them with what they need. Evolved Habitats’ new Molasses Brick is a highly effective and affordable way to attract deer and keep them at these sites for nutritional supplementation and game camera monitoring. Come. Lick. Stay.

About Steve Sheetz (1067 Articles)
Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness will be published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build, but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the a radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a PHD with a love of the outdoors. He is a self proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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