Mossy Oak Celebrates 30 Years

Mossy Oak Celebrates 30 Years

WEST POINT, MS – Thirty years ago, it began with a simple fist full of dirt.  That same passion for hunting and love for the outdoor lifestyle that inspired the creation of Mossy Oak is still the driving force behind the company today.

“Mossy Oak sprang up out of my love for hunting and being obsessed with getting closer to critters,” said Toxey Haas, Founder and CEO of Mossy Oak. “I never dreamed that we would be where we are today, 30 years later.”

“Camouflage has come a long way in 30 years and is being used for more than just hunting these days. We’re honored to be a part of that trend, and we know that without great partners that have come alongside us throughout the years, we wouldn’t be celebrating this milestone,” said Bill Sugg, President of Mossy Oak. “The outdoor industry as a whole has been vital to our success. Without retailers and manufacturers, writers and TV support, conservation partnerships and ProStaff, we simply wouldn’t be seeing the success we are today. It is with much gratitude that we celebrate 30 years.”

“The thing that I’m proudest of is not the growth of the business, but the relationships, the family, within the Brand today. People really are what are most important,” said Haas. “I’m overwhelmed with thanks for all the great relationships formed through the Brand. We’ve been blessed with many loyal partners who have helped put millions of products in front of the consumer.”

Mossy Oak has grown from its simple beginnings as a camouflage company to the embodiment of the outdoors lifestyle. With over 1000 licensees and partners, Mossy Oak not only provides hunters and outdoors people with effective concealment but with a symbol of their love of the outdoors in their daily lives. From the dirt to wildlife groceries to the fostering of the outdoors lifestyle, Mossy Oak is in the business of being outdoors. Mossy Oak Properties, BioLogic, Nativ Nurseries, GameKeepers, Mossy Oak Productions, MOOSE Media, Nativ Living and GameKeepers Kennels were each established to meet specific needs for outdoors enthusiasts.

To learn more about Mossy Oak and its family of brands, visit

Steve Sheetz

Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness was published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a Ph.D. with a love of the outdoors. He is a self-proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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