BRP’s Can-Am brand will be an official sponsor of NASCAR in during the 2016 season. The sponsorship includes Can-Am Side-by-Side, ATV and Spyder product lines. Core elements include being the title sponsor of two Sprint Cup races in 2016, primary sponsorship of the #32 GoFAS Ford Fusion car, and being an official sponsor of the NASCAR Canadian Tire Series.
Can-Am Duels at Daytona
To kick off the NASCAR season, prior to the 58th Annual Daytona 500, Can-Am will be the title sponsor of the Can-Am Duels at Daytona February 18-19, 2016. The Can-Am Duels feature a pair of 150-mile qualifying races that finalize the starting lineup for the 2016 race at Daytona.
Can-Am is also part of the Chase for the Cup at the end of the season as the recently-named title sponsor of the Can-Am 500, which takes place November 13, 2016, at Phoenix International Raceway. “We are thrilled to partner with BRP to present the Can-Am 500 next November,” said PIR President Bryan R. Sperber. “There is a tremendous affinity for outdoor powersports among NASCAR fans, particularly in the desert southwest, which makes this a fantastic fit. The passion, energy and excitement synonymous with the Can-Am brand will be on full display throughout the Can-Am 500 race weekend as the Chase for the Sprint Cup comes to Phoenix.”
GoFAS Race Team
Along with Kappa clothing can Cyclops Gear Cameras, Can-Am will co-sponsor the #32 GoFAS race team in 2016. For 13 races, Can-Am has the primary sponsorship (hood) of the #32 car. For the other 23 races of the Sprint Cup season Can-Am will have a secondary sponsorship (rear quarter panel). GoFAS drivers include Bobby Labonte and Jeffery Earnhardt, the grandson of the late Dale Earnhardt. Both drivers will be the faces of the sponsorship/Can-Am ambassadors throughout the year.
NASCAR Canadian Tire Series
Along with the NASCAR Sprint Cup sponsorships, Can-Am will be a prime sponsor of all 11 races in the NASCAR Canadian Tire Series in 2016. In collaboration with Kappa clothing and Cyclops Gear Cameras, Can-Am will sponsor the #2 GoFAS car driven by rookie drive Alex Labbé.
For more information on Can-Am Off-Road vehicles, visit the Can-Am Off-Road
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately 7,600 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder, Outlander, Renegade, Maverick, Commander and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.