Latest Industry News

Can-Am Celebrates Official Sponsorship of NASCAR in 2016

BRP’s Can-Am brand will be an official sponsor of NASCAR in during the 2016 season. The sponsorship includes Can-Am Side-by-Side, ATV and Spyder product lines. Core elements include being the title sponsor of two Sprint Cup races in 2016, primary sponsorship of the #32 GoFAS Ford Fusion car, and being an official sponsor of the NASCAR Canadian Tire Series.   

Can-Am Duels at Daytona
To kick off the NASCAR season, prior to the 58th Annual Daytona 500, Can-Am will be the title sponsor of the Can-Am Duels at Daytona February 18-19, 2016. The Can-Am Duels feature a pair of 150-mile qualifying races that finalize the starting lineup for the 2016 race at Daytona.
Can-Am 500
Can-Am is also part of the Chase for the Cup at the end of the season as the recently-named title sponsor of the Can-Am 500, which takes place November 13, 2016, at Phoenix International Raceway. “We are thrilled to partner with BRP to present the Can-Am 500 next November,” said PIR President Bryan R. Sperber. “There is a tremendous affinity for outdoor powersports among NASCAR fans, particularly in the desert southwest, which makes this a fantastic fit. The passion, energy and excitement synonymous with the Can-Am brand will be on full display throughout the Can-Am 500 race weekend as the Chase for the Sprint Cup comes to Phoenix.”
GoFAS Race Team
Along with Kappa clothing can Cyclops Gear Cameras, Can-Am will co-sponsor the #32 GoFAS race team in 2016. For 13 races, Can-Am has the primary sponsorship (hood) of the #32 car. For the other 23 races of the Sprint Cup season Can-Am will have a secondary sponsorship (rear quarter panel). GoFAS drivers include Bobby Labonte and Jeffery Earnhardt, the grandson of the late Dale Earnhardt. Both drivers will be the faces of the sponsorship/Can-Am ambassadors throughout the year.
NASCAR Canadian Tire Series 
Along with the NASCAR Sprint Cup sponsorships, Can-Am will be a prime sponsor of all 11 races in the NASCAR Canadian Tire Series in 2016.  In collaboration with Kappa clothing and Cyclops Gear Cameras, Can-Am will sponsor the #2 GoFAS car driven by rookie drive Alex Labbé.
For more information on Can-Am Off-Road vehicles, visit the Can-Am Off-Roadwebsite.
 
About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately 7,600 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder, Outlander, Renegade, Maverick, Commander and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

 

About Steve Sheetz (1001 Articles)
Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness will be published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build Huntonly.com, but wanted the opportunity to build something bigger and better and launched Chasinwhitetails.com in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the a radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a PHD with a love of the outdoors. He is a self proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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