ATA Targets Louisville for 2019 Trade Show

NEW ULM, Minnesota — The Archery Trade Association (ATA) will bring the industry’s largest trade show back to Louisville in 2019, following an exhibitor sellout for the 2016 ATA Trade Show, which will also take place at the Kentucky Exposition Center.


While the ATA Trade Show will return to Indianapolis in 2017 and 2018, conflicting events at the Indiana Convention Center prompted the ATA to seek an alternative location for 2019. Several cities were considered, including Houston, which emerged as a frontrunner. Ultimately, Louisville’s extensive available floor space and emphasis on hospitality were key factors in awarding the growing trade show to this central location.

“Louisville is a vibrant, accessible city that’s well suited to handle our national and international companies and their staff,” said Jay McAninch, ATA President and CEO. “The Kentucky Exposition Center offers abundant floor space and, for us, that’s invaluable. Our show is growing and this show floor will allow for that growth.” McAninch also attributed the city’s selection to Louisville’s people and hospitality, adding: “Every city has buildings, hotels, and restaurants, and all can roll out the red carpet. Few cities have the warm, inviting nature of a town like Louisville.”

Indeed, over 620 exhibitors have signed on for the ATA’s largest Trade Show yet, now just seven weeks away in Louisville. Retailers will be treated to over 229,000 square feet of booth space for the three-day show, where 76 shooting lanes will also allow show participants to evaluate products. This year, the ATA expanded into two additional areas for over 510,000 total square feet, a testament to Louisville’s ability to accommodate growth.

Likewise, the ATA Trade Show has a considerable impact on Louisville. Out of the 23 conventions booked in January 2016, the ATA Trade Show is ranked first overall with regards to attendance, room nights, economic impact and number of exhibits. The estimated economic impact of the 2016 show is calculated at $6.9 million, with over 12,000 room nights and projected attendance of more than 10,000.

“In the next couple of years, this city will see tremendous growth with new restaurants, attractions and hotels,” said Karen Williams, president and CEO of the Louisville Convention & Visitors Bureau. “We believe Louisville is positioned to maximize the benefits of this show and each year will only be better for this group and others to conduct business.”

About the ATA
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. It is dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

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