Its Time for a New Rival

Its Time for a New Rival

Memphis, Michigan ­– G5® Outdoors, the leading manufacturer of premium archery equipment and design, has unleashed a premium option for archers and bowhunters needing a longer draw length on one of its current bows, the Prime Rival™.

For the past year the Rival has built upon a reputation of being an extremely versatile bow that excels on the target range and in the field like no other bow. Now, for 2016, the bow opens the door to more opportunities for archers with a greater-than-average arm span by offering a draw length up 31 inches. This is accomplished by using longer limbs, which also increases the brace height to a very forgiving 7.25 inches.

The Rival will continue to offer the best combination of the most advanced systems available. The PCXL parallel cam system allows the user to adjust the let-off to be set as high as 85 percent for a more comfortable bowhunting set-up, or to a setting as low as 75 percent for added dominance in tournament competition. The Flexis-AR not only reduces torque on the cables, but it also allows for tuning and adjustment to the perfect distance from the arrow for the optimum hunting or competitive setup.

The 7000 series aluminum riser is still the strongest in the industry, and it’s perfectly balanced right out of the box. Additionally, the integrated Ghost Grip offers the tightest groups possible at any distance, in any condition.

The Rival is available in black, Optifade Open Country, Optifade Elevated II, Realtree Xtra, Ice Blue, Red Hot, Purple Jam and Target White. The Prime Rival has an MSRP of $1,049.

Rival_elevate-web-2Prime Rival Highlighted Stats:

Axel-to-axel length: 35 inches

Brace height: 7.25 inches

Mass weight: 4.4 pounds

IBO speed: 340 fps

Draw length options: 27-31 inches in half-inch increments

Draw weights max. options: 40, 50, 60, 65 and 70 pounds

To learn more about the new Prime Rival or any other Prime products, contact Glenn Walker at, visit or call (866)456-8836.

About G5 Outdoors:

G5® Outdoors L.L.C. is a family-owned business established in 2000 and backed by more than 40 years of precision manufacturing experience. G5® strives to provide superior products that are Designed to Hunt™ through precision manufacturing and innovative design.

Steve Sheetz

Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness was published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a Ph.D. with a love of the outdoors. He is a self-proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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