Tru-Fire Introduces The Thor

Tru-Fire Introduces The Thor

SUPERIOR, Wis. (Oct. 22, 2015) — Tru-Fire, the leading archery release brand, has introduced the company’s lightest, zero-travel-trigger release to date, the Thor. This hammer-throw-style release is extremely responsive and highly customizable to accommodate the needs and preferences of both competitive archers and bowhunters.
The new Thor release is easily convertible for left- or right-handed shooters. It also can be configured as either a 3-or 4-finger setup by simply removing a screw & finger section. This release offers multiple-position trigger customization, as well as trigger-travel and trigger-pressure adjustments. The trigger pressure is adjustable from a range of 4 to 26 ounces without the need to change springs or disassemble the release. 
TF_Thor4Pressing the Thor’s cocking lever activates trigger allowing the string hook to hold up to 200 lbs., while the mechanical advantage of the design allows trigger-release pressure as light as a few ounces. The Thor was designed with internal noise dampening materials to virtually eliminate the game-spooking “ping” that many hunters associate with traditional hammer-throw releases, thereby ensuring your shot goes undetected.
This new versatile and quiet hammer-throw release is made in the U.S.A., and all internal parts are heat-treated steel housed in an anodized aluminum handle. It comes with a removable lanyard with reflective strands and loop keeper for hunters who choose to let their release hang from the string loop while in the stand.
The feature-packed Thor release is currently available at retailers nationwide or conveniently online at for a suggested retail price of $179.99
Headquartered in Superior, Wis., Tru-Fire is largest manufacturer of archery releases in the world. The products are proudly made in the U.S.A., and the company is a wholly owned subsidiary of Feradyne Outdoors, LLC. For more information on the company or its products, write to: Tru-Fire, 217 E. Larsen Drive, Fond Du Lac, WI 54937; call 920-923-6866; or visit Like us on Facebook at

Steve Sheetz

Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness was published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a Ph.D. with a love of the outdoors. He is a self-proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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