Latest Industry News

Rivers West and Mossy Oak Team up.

SEATTLE, WA – Waterproof outerwear manufacturer RIVERS WEST and camouflage giant Mossy Oak have partnered up to bring an exclusive jacket and pant to Dunham’s Sports called The Mackinaw.  Combining award-winning waterproof protection with the digitally enhanced, life-sized natural elements of Break-Up Country brings a truly unique product to whitetail hunters at the Midwest’s largest retail sporting goods chain.   

 
Rivers West Mackinaw JacketSince RIVERS WEST introduced their proprietary waterproof fleece to the outdoor industry 15 years ago, their products have adorned the backs of mountain guides, law enforcement, hard-core hunters, and offshore fishermen and camera crews on the deadly Bering Sea.  As strong as the brand has been in the harsh conditions of the West, the brand has only seen moderate success in the Midwest and Eastern U.S.  
 
According to RIVERS WEST Executive Vice President, Matthew Ryan:
 
“Just because the terrain, weather patterns, and hunting style is different in the western U.S. doesn’t mean Midwestern and Eastern hunters should be deprived of the absolute protection and virtual silence our products provide.  In the West, staying warm, dry, and silent is a necessity as you stalk miles of wilderness chasing herds of elk and mule deer.  Using quality gear when you’re isolated in the back country literally becomes a safety issue.  The farther east you hunt, this necessity becomes less of a life-threatening issue.  While the weather is still harsh and unpredictable for those hunters, they are often nestled in a tree stand on a smaller parcel of land not too far from safety of their vehicle.  Even still, staying warm, dry, quiet, and concealed is a standard every hunter needs to achieve to increase their odds.”
 
It is that concept which led RIVERS WEST to approach Dunham’s Sports and Mossy Oak to develop a waterproof and breathable system specifically designed for the Midwestern and Eastern whitetail hunter.  Rivers West Mackinaw Pant
 
“As the pioneer of waterproof fleece, we thought we would ask the pioneer in true-to-life camouflage patterns if they would introduce their newest pattern on our virtually silent waterproof technology to Dunham’s Sports,” said Ryan.  “Industry leaders collaborated to allow this exclusive product to be offered at an attractive price point that doesn’t require a trip to the bank.”  
 
At a value price of $59.99, the Mackinaw Jacket and Pant are made from lightweight Advanced Waterproof Fleece with a comfort range of 38-58degrees F.  Not just lightweight and quiet, but they are extremely packable as well.  The top and bottom conveniently pack into the jacket hood making them easy to store and exceptionally portable.  The Mackinaw Jacket features a stow-away hood with built-in visor, which disperses rain away from your face and 3-way adjustability for maximum protection without sacrificing visibility.  Neoprene Sling-Gripper shoulders provide hands-free convenience at angles up to 30degrees while a double-storm placket and comfort cuffs help keep water from entering the jacket. With two cargo pockets and two handwarmer pockets, the Mackinaw Jacket has plenty of room for all the essentials. 
 
The matching pant features six suspender buttons, a full zip fly, an elasticized back waist, and seven belt loops to provide a comfortable fit with several options to prevent any slippage.  There are two rear snapped pockets, two handwarmer pockets, and a Taffeta lining which helps the pants easily slide over base layers without hiking them up your leg as you put them on.  Both products are exclusively available in Break-Up Country and sold exclusively at Dunham’s Sports.
 
“In all honesty, there isn’t a better waterproof hunting outfit on the market at this price,” said Ryan.  “In my 15 years at RIVERS WEST, this is the best value we have ever delivered; and it wouldn’t have been possible without help from Mossy Oak and Dunham’s Sports.”
 
Visit www.dunhamssports.com for coupon and to find a store near you.
 
Based in the Seattle area, RIVERS WEST introduced its Original Waterproof FleeceTM to the US hunting market in 2001 to rave reviews.  In 2013, the award-winning brand improved upon its lineup with Advanced Waterproof FleeceTM.  To date, it is the only waterproof/breathable, fully seam-sealed genuine fleece product within the hunting market.  Instead of using a brushed Tricot fabric which is commonly referred to as a ‘fleece-like’ substitute by several hunting brands, RIVERS WEST believes the soft hand, exceptional stretch, and virtual silence of genuine fleece is second to none.
 
Founded in 1937 as Dunham’s Bait & Tackle, the Michigan-based corporation has grown to become the Midwest’s largest sporting goods chain.  With over 200 locations in 19 states, Dunham’s Sports specializes traditional sporting goods, athletic equipment, and a wide variety of active and casual sports apparel and footwear.  Dunham’s strives to deliver its customers their choice of name brands at the lowest possible price.  
 
RIVERS WEST  is an officially licensed partner of Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, GameKeepers, Nativ Living and Mossy Oak Properties.
About Steve Sheetz (914 Articles)
Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness will be published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build Huntonly.com, but wanted the opportunity to build something bigger and better and launched Chasinwhitetails.com in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the a radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. Steve serves on several prostaffs including; Prime, Lethal, Spot Hogg, S4 Gear, Tru Fire, and others. When it comes to understanding the movement and logic of the urban whitetail, he is a self proclaimed expert. Spending over 125 days a year in the big city woods.

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