Don’t Worry Dad Campaign

Don’t Worry Dad Campaign

DANVILLE, Ala. (July 1, 2015) — Hunter Safety System, the company dedicated to saving hunters’ lives, launched a new advertising campaign today titled “Don’t Worry Dad.” The campaign highlights the seriousness of treestand hunting and the importance of using the proper equipment. The campaign’s first ad features the new HSS Reflective LifeLine.

The goal of the campaign is to increase consumer awareness of the importance of treestand safety and encourage hunters to use only equipment that has been certified to the most current industry standards recognized by Treestand Manufacturer’s Association (TMA). The campaign features a .30-second television spot that will air nationally on various outdoor networks, and social media, followed by a print-ad campaign.

“This new campaign is a wonderful extension of our ongoing efforts to educate hunters about treestand safety,” said Jay Everett, HSS marketing manager. “The new Reflective  LifeLine ad speaks from the heart and addresses the most important function of the HSS product: saving lives.”

Statistics prove that 86-percent of all tree stand accidents occur while the hunter is NOT in the stand. Rather, they happen either ascending, descending or getting in or out of the stand. When properly used in conjunction with a certified safety harness, the LifeLine is the most critical piece of equipment to prevent accidents. With the LifeLine, the hunter stays attached to the tree from the moment their feet leave the ground until they safely return.

For a sneak peak on the new “Don’t Worry Dad” ad, click here:

Founded in 2001 and headquartered in Danville, Ala., Hunter Safety System is a leading designer and manufacturer of innovative deer hunting gear and hunting equipment for the serious hunter. For additional information, write to: The Hunter Safety System, 8237 Danville Road, Danville, AL 35619; call toll-free 877-296-3528; or visit

Steve Sheetz

Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness was published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a Ph.D. with a love of the outdoors. He is a self-proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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