Hunter Specialties Drops a Bomb on the Hunting World

Hunter Specialties Drops a Bomb on the Hunting World

Austin, TX, April 30, 2015 – Hunter’s Specialties, Inc. (“Hunter’s Specialties” or the “Company”), a portfolio company of Peak Rock Capital (“Peak Rock”), an Austin, Texas based private equity firm, announced today that it has acquired Buck Bomb, Inc. (“Buck Bomb”), a leading supplier of hunting attractants.


Headquartered in Crofton, Maryland, Buck Bomb sells Buck Bomb branded animal attractant products utilizing its revolutionary, patented scent dispersal system. The company’s product portfolio includes Buck Bomb branded scent attractants, feed attractants and related hunting accessories. The products are sold in leading mass merchant retailers, sporting goods retailers and independent dealers.

Peter Leibman, Managing Director of Peak Rock Capital, said, “We are excited to invest in Buck Bomb and to continue its tremendous growth trajectory. The acquisition of Buck Bomb by Hunter’s Specialties demonstrates management’s ability, with Peak Rock’s assistance, to identify and execute highly strategic add-on acquisitions designed to accelerate revenue growth at Hunter’s Specialties.”

John Trull, CEO of Hunter’s Specialties, added, “Buck Bomb has a strong competitive position, a leading hunting brand and a unique product portfolio in a key growth category. We believe Buck Bomb’s products are a complementary fit within Hunter’s Specialties’ portfolio and are excited to bring the Buck Bomb team on board, as we continue to focus on innovation and drive growth at Hunter’s Specialties.”

Rick Schmidt, President of Buck Bomb, commented, “The team at Buck Bomb is excited to join Hunter’s Specialties. We have consistently been impressed by the commitment of Peak Rock and the management of Hunter’s Specialties to that company’s vision for growth. We believe there is an outstanding opportunity to further accelerate this vision by combining our businesses.”


Buck Bomb, Inc. is a leading supplier of hunting attractant products. The Company offers Buck Bomb branded hunting lures utilizing its revolutionary, patented scent dispersal system, as well as feed attractant and related hunting accessories. For further information about Buck Bomb, please visit


Hunter’s Specialties is a Cedar Rapids, Iowa based leading manufacturer and supplier of hunting accessories. Hunter’s Specialties manufactures and supplies branded hunting products, including scent control products, game calls, attractants, wildlife management products, and general hunting accessories. The Company’s customers include leading mass merchant and sporting goods retailers and distributors. For further information about Hunter’s Specialties, please visit


Peak Rock Capital is a leading middle-market private equity firm that makes equity and debt investments in companies in North America and Europe. Peak Rock focuses on investing in opportunities where it can support senior management in driving rapid growth and profit improvement through operational and strategic changes. Peak Rock’s principals have deep expertise in complex situations and cross border transactions, with the ability to provide tailored capital solutions and close transactions quickly where speed and certainty are priorities. For further information about Peak Rock Capital, please visit

Steve Sheetz

Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness was published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a Ph.D. with a love of the outdoors. He is a self-proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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