Introducing Blu

Introducing Blu

The Ultimate Lightweight Hunting Arrow

Flushing, MI – Carbon Express is pleased to introduce the Maxima® BLU™ RZ, an all-new lightweight, performance bowhunting arrow.  The new Maxima BLU RZ combines the same world class, lightweight speed and accuracy of the Maxima Blue Streak® with the breakthrough broadhead accuracy of the Maxima RED®.  The result is a new, lightweight hunting arrow that shoots broadheads so well that it is a revolution in bowhunting performance.

The BLU RZ is made with Carbon Express’ proprietary Diamond Weave® carbon material, and features the newest Carbon Express hunting arrow technology – The RED ZONE™.  The RED ZONE is a technology made possible by a new, hi–tech carbon shaft design with stiffer ends that isolate the arrow’s flex in the middle of the shaft and controls dynamic spine – how the arrow flexes in flight, resulting in the management of dynamic spine.

Testing shows that the new Maxima BLU RZ with RED ZONE technology shoots broadheads consistent with field points.  This field point performance translates to shooting fixed blade and mechanical broadheads longer distances.  “The Maxima BLU RZ performs in ways that we have never seen before.  Our shooters are grouping fixed blade broadheads with field points, and shooting more accurately at longer ranges,” said Rob Eastman, CEO of Eastman Outdoors.  “The Maxima BLU RZ is a good choice for bowhunters who hunt at longer distances and those that want maximum kinetic energy and accuracy with a lighter draw weight.”

The Maxima BLU RZ has the tightest field point groupings of any hunting arrow in the Carbon Express® line, and up to three times tighter field point groupings than non-Carbon Express arrows.  This makes the arrow a good choice for bowhunters who hunt and shoot 3D.

The Maxima BLU RZ comes in three spines – 150, 250 and 350.

The Maxima BLU RZ has the world class specs of all Maxima® arrows, including:


Every arrow is laser checked for straightness to a remarkable 1/10,000 of an inch

6 and 12 pack sets are sorted and matched by weight and spine for best-in-class consistency

Spine selection sorting tolerance is +/- 0.0025”. Weight sorting tolerance is +/-1.0 grains

LAUNCHPAD® Precision Nocks come standard

Fletched with Blazer® performance vanes

Sports BullDog™ Nock Collar to protect the shaft against nock-end impacts

MSRP:  $89.99/6 pack

About Carbon Express®

Carbon Express®, an Eastman Outdoors, Inc. brand, is the leading manufacturer of high-performance carbon hunting and target arrows and archery products for hunters and target shooters. For more information or customer service, visit or call 800.241.4833.

Steve Sheetz

Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness was published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build but wanted the opportunity to build something bigger and better and launched in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a Ph.D. with a love of the outdoors. He is a self-proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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