Latest Industry News

Introducing All New Mossy Oak Break-Up COUNTRY

WEST POINT, MS – Mossy Oak®, the industry leader in camouflage design, is proud to introduce its newest pattern, Break-Up COUNTRY.

Using dramatically larger limbs, leaves, bark, branches and other digitally enhanced natural elements, new Break-Up COUNTRY annihilates your outline and fuses you with the terrain like no pattern that has come before it – at any distance, anywhere across the country.

“At Mossy Oak, we make our living by bringing you the most effective camouflage patterns ever made,” said Ben Maki, Senior Vice President and Chief Marketing Officer. “We always focus on extensive in-field design and testing so that when we bring you a pattern with the Mossy Oak name on it, you can be assured it’s going to work. ”

For 2015, our extensive field testing has resulted in the development of a revolutionary pattern that can truly be effective no matter where, or when, you hunt in our great country. We built the pattern featuring a variety of elements found throughout North America and designed it with an equal focus on blending in and breaking up your outline. In addition, our elements are true to nature’s size and provide the perfect amount of depth and shadowing, which make the pattern adaptable to a number of hunting situations and light periods throughout the day.

Mossy Oak Break-Up COUNTRY combines digitally enhanced, life-sized natural elements with the perfect color tones to help you blend in and shadowing elements that truly break up your outline like no other pattern available today. So, no matter where you hunt, becoming a part of your surroundings won’t be a problem anywhere across the COUNTRY!

“We share your love of the outdoors, your passion for stewardship and your obsession with hunting,” said Toxey Haas, Founder and CEO. “Our connection to the land and the critters that live on it is what gives us our sense of place in this world. If you wake up every morning with a heart of gratitude and can’t wait to set foot on your land, listen to a turkey gobble, check a trail camera or climb a tree stand, then Break-Up COUNTRY is for you.”

Look for Break-Up COUNTRY this fall on products from our valued partners.

About Steve Sheetz (992 Articles)
Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness will be published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build Huntonly.com, but wanted the opportunity to build something bigger and better and launched Chasinwhitetails.com in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the a radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a PHD with a love of the outdoors. He is a self proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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