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Gildan Activewear Signs Exclusive Partnership with Mossy Oak®

WEST POINT, MS – Gildan Activewear Inc. has signed an exclusive partnership with Mossy Oak to produce a variety of items in the activewear, underwear and socks categories.

“Gildan is both very pleased and excited to have signed an exclusive partnership with Mossy Oak. The Mossy Oak brand’s guiding principles and authenticity as a premier outdoor lifestyle brand aligns perfectly with Gildan’s long term strategy,” said Eric Lehman, President Gildan Branded Apparel. “As long term partners, our joint mission is to deliver market leading innovative Mossy Oak branded products that resonate with outdoor enthusiasts who expect elevated performance products that speak to  the  heritage and lifestyle of the brand.”

Under the terms of this licensing agreement, Gildan becomes an exclusive manufacturer for specific Mossy Oak® products, including underwear and thermal underwear, lounge wear, graphic T-shirts, fleece and blankets.

“We are pleased to extend our partnership with Gildan,” stated Chris Paradise, Senior Vice-President and Chief Sales Officer for Mossy Oak. “In addition to being a great fit in terms of values and vision, we believe that Gildan has the ability to further develop the brand in various categories within its wide reach of distribution and will be an even more valuable partner for us under this agreement.”

“We appreciate the opportunity and trust that Mossy Oak has placed with us. We intend to strive to achieve significant revenue growth in all channels of trade worldwide,” said Lehman.

Gildan is an officially licensed partner of Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in

developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, GameKeepers and Mossy Oak Properties.
About Steve Sheetz (999 Articles)
Steve is an avid outdoorsman who has been fortunate enough to publish two books on archery hunting. His first book, For the Love of the Hunt, was published in 2011. His second book, Wading Through the Darkness will be published in 2015. Steve sits on numerous Pro Staffs throughout the archery industry. For almost a decade Steve helped build Huntonly.com, but wanted the opportunity to build something bigger and better and launched Chasinwhitetails.com in December of 2014 as a way to share his love and passion for the outdoors. Today Chasin'Whitetails Media is growing. With the addition of the a radio show in 2014 and a The Heartbeat TV show in 2015, who knows what will come his way next. When it comes to understanding the movement and logic of the urban whitetail and waterfowl, he is more than just a PHD with a love of the outdoors. He is a self proclaimed expert who loves to engage and teach others about the sport he loves so very much. Spending over 125 days a year in the big city woods and urban waterways chasing all types of game.

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