WEST POINT, MS – Gildan Activewear Inc. has signed an exclusive partnership with Mossy Oak to produce a variety of items in the activewear, underwear and socks categories.
“Gildan is both very pleased and excited to have signed an exclusive partnership with Mossy Oak. The Mossy Oak brand’s guiding principles and authenticity as a premier outdoor lifestyle brand aligns perfectly with Gildan’s long term strategy,” said Eric Lehman, President Gildan Branded Apparel. “As long term partners, our joint mission is to deliver market leading innovative Mossy Oak branded products that resonate with outdoor enthusiasts who expect elevated performance products that speak to the heritage and lifestyle of the brand.”
Under the terms of this licensing agreement, Gildan becomes an exclusive manufacturer for specific Mossy Oak® products, including underwear and thermal underwear, lounge wear, graphic T-shirts, fleece and blankets.
“We are pleased to extend our partnership with Gildan,” stated Chris Paradise, Senior Vice-President and Chief Sales Officer for Mossy Oak. “In addition to being a great fit in terms of values and vision, we believe that Gildan has the ability to further develop the brand in various categories within its wide reach of distribution and will be an even more valuable partner for us under this agreement.”
“We appreciate the opportunity and trust that Mossy Oak has placed with us. We intend to strive to achieve significant revenue growth in all channels of trade worldwide,” said Lehman.